Jordi is an ethical vegan, a zoologist and a veganism content writer and consultant. He has been involved in different aspects of animal protection for many years. He became well-known for securing ethical veganism as a protected characteristic under the UK Equality Act 2010 in a landmark Employment Tribunal case. He has worked doing campaigning, lobbying, scientific research, undercover investigations and consultancy. He has authored several books, including "Ethical Vegan: A Personal and Political Journey to Change the World”.
Jordi is vegan and describes himself as a "profoundly non-religious" atheist, so seems to have a naturalistic worldview.