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Jordi Casamitjana

Jordi is an ethical vegan, a zoologist and a veganism content writer and consultant. He has been involved in different aspects of animal protection for many years. He became well-known for securing ethical veganism as a protected characteristic under the UK Equality Act 2010 in a landmark Employment Tribunal case. He has worked doing campaigning, lobbying, scientific research, undercover investigations and consultancy. He has authored several books, including “Ethical Vegan: A Personal and Political Journey to Change the World”.

Jordi is vegan and describes himself as a “profoundly non-religious” atheist, so seems to have a naturalistic worldview.

Find our Sentientist Conversation here on the Sentientism YouTube and here on the Sentientism Podcast.

jordi-casamitjana.animal-protection-consult.com
@Jayseecosta
Jordi on Wikipedia

Latest work

Headshot of Michelle St John and Heather Marshall both smiling towards the camera.

Teaching Compassion

Michelle St. John is founder and director of VinE (Veganism in Education). Heather Marshall is a Senior Lecturer and Religious Education PGCE Course Leader at Edge Hill University. A Sentientism conversation about what's real, who matters and how to make a better world.
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Teaching Compassion

Michelle St. John is founder and director of VinE (Veganism in Education). Heather Marshall is a Senior Lecturer and Religious Education PGCE Course Leader at Edge Hill University. A Sentientism conversation about what's real, who matters and how to make a better world.
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Sentientism Meet-Up 25 Oct 2025 (and some other updates)

An invitation to the second ever Sentientism meetup and some updates about our education work and a potential book!
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Giving $500 to 1000 people to do something ‪Drop Dead Generous‬

Tom Cledwyn is co-founder of Drop Dead Generous. A Sentientism Conversation about what's real, who matters and how to make a better world.
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