Jo-Anne is a photojournalist, public speaker, animal rights activist and author. She is best known for her We Animals Media project, a media agency and photography project documenting human relationships with animals. Jo-Anne offers presentations about human relationships with animals in educational and other environments and provides photographs and other media for those working to help animals.
Jo-Anne was the primary subject of the 2013 documentary The Ghosts in Our Machine, directed by Liz Marshall, and with Keri Cronin, she is the founder of the Unbound Project, which aims to celebrate and recognize women animal activists. Her first book, We Animals, was published in 2013; her second, Captive, was published in 2017; and a third, Hidden, which featured a foreword by Joaquin Phoenix, was published in 2020. Jo-Anne has been awarded a range of commendations for her photography and activism, including several commendations in the Wildlife Photographer of the Year awards and joint first place in the COP26 photography competition.
Jo-Anne is vegan and has (at least!) a sentiocentric moral scope. Jo-Anne has a broadly naturalistic worldview, describing herself as atheist/agnostic with a "spiritual sense of the world".