Chris is the Director of Bryant Research and the Head of Policy at the Alternative Proteins Association. He is a social scientist and an expert on alternative protein markets and marketing. He has published several papers on consumer acceptance, policy, nutritional value, and other social dimensions of cultivated meat, plant-based meat, and fermentation-derived animal product alternatives. He has worked with alternative protein companies and non-profits, including THIS, Formo, Ivy Farm Technologies, Aleph Farms, Wild Type, ProVeg International, Mercy For Animals, and the Good Food Institute.
Chris is an atheist and has a naturalistic worldview. He is vegan and has a sentiocentric moral scope.