John is a professional animal advocate & public speaker. You can support his work at https://www.patreon.com/JohnOberg​ and follow him at https://twitter.com/JohnOberg​.

In these Sentientist Conversations we talk about the two most important questions: “what’s real?” & “what matters?”  Sentientism is "evidence, commitment & compassion for all sentient beings."

Full show notes and the video of our conversation are here: https://youtu.be/UTZlwC4nHq8. The podcast version of our conversation is here.

We discuss:

- John's career in animal advocacy and vegan advocacy

- "It's been the best change of my life

- it's given my live a lot of meaning & I've made a big difference for animals."

- Helping other advocates & organisations to be effective via social media

- Messages being seen by 10's of millions of human eyes

- Growing up in the mid-West, but in a fairly non-religious context

- We generally assumed God exists, but it was rarely talked about

- Thinking at 14 "This doesn't make any sense - I'm an atheist!"

- Going through a "militant" atheist phase - then softening to just being open minded... "I don't rule anything out"

- The challenges of coping with family illness & death. Recognising the pull of the hope of an afterlife

- Given there are so many thousands of religions, amazing how someone can be so sure theirs is the right one. It's just what they were taught as a child

- How the "golden rule" & broad themes of compassion pre-date, then run through most religions

- How naturalism needs to be humble & open minded (even to crazy ideas)

- Avoiding the arrogance of dogma even within atheist/skeptic/naturalistic worldviews

- Withholding belief until there's evidence. Being comfortable not knowing until then

- "A Meaningful Life" and "The Animal Activist's Handbook" by Matt Ball, founder of Vegan Outreach

- The meaning of life is about 2 things: The pursuit of pleasure and joy and the avoidance of pain and suffering (the latter being more important)

- Considering the visceral reality of suffering and the imperative of reducing it

- The mind-blowing scale and severity of farmed animal suffering

- Focusing on helping people align their behaviour (e.g. eating decisions) with the ethics they already have (not wanting to cause suffering)

- Veganism is easier than ever

- The rich range of flourishing and suffering sentient experiences - How supernatural ethics can see needlessly causing suffering/death as morally good!

- The good intentions, but the dangers of relativism

- Isn't a naturalistic grounding for our ethics (sentience) more solid?

- Companion animal relationships already demonstrate how most people don't want to cause non-human sentient suffering

- Just apply your companion animal ethics to the animals you're eating!

- If I wouldn't cut my dog or cat without anaesthetic, why would I pay someone else to do that to a pig

- "I considered myself an animal lover but I ate them, 3 times a day"

- A friend said: "If you consider yourself an animal lover you should probably stop eating them."

- I initially thought farmed animals had a pretty good life with one bad day

- Watching "Earthlings" http://www.nationearth.com/​

- Helping non-human animals will be good for humans too (AMR, zoonosis, climate)

- "If a being can't experience pain, I don't see why that matters" - Environments are important because of their impact on sentient beings

- Most environmentalism reflects human concerns, so ignores most farmed/wild animals

- "If you hand most people a knife they won't stab a cow with it"

- "People don't want to believe that they're bad people", so they have to convince themselves the things they're doing aren't bad

- "We have to chip away at the walls people have built up - we can't demolish them overnight"

- Veganism is easier now than it ever has been. Socially and practically

- We need to make it as easy as possible

- Plant-based and clean meats will ultimately do the most for farmed animals

- New tech alternatives often render harms redundant quicker than moral development

- Things could be looking brighter for animals everywhere

- The practicalities of a #JustTransition​ for animal farming

- The answers are obvious, ethically and practically - so we just need to get on with it.

You can find John at https://twitter.com/JohnOberg, https://www.facebook.com/JohnObergOfficial​ and https://www.johnoberg.org. You can support him via Patreon at https://www.patreon.com/JohnOberg​.

Sentientism is “Evidence, reason & compassion for all sentient beings.” More at https://sentientism.info/​​​​​​. Join our "wall" https://sentientism.info/wall/​ using this simple form: https://sentientism.info/im-a-sentientist.

​Everyone interested, Sentientist or not, is welcome to join our groups. Our main one is here on FaceBook​.

​Thanks to Graham for his post-prod work. Follow him: @cgbessellieu